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User-Generated Content: Lessons from Bonnaroo
Yesterday night, Bonnaroo Music & Arts Festival announced its 2015 line-up. Actually, Bonnaroo let its fans announce the 2015 lineup for them. Fans called the special Bonnaroo hotline, were...
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Authentic Brand Integrations: Lessons from LEGO
On Sunday night’s Oscar’s, there were many celebrity winner’s including John Legend & Common for their song “Glory” from the movie Selma. There was only one brand winner however; and that was...
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Brand Guide to Influencer Marketing
If you shop online, chances are you scroll down to the product review section. If the item you’re interested in has 3 stars you’re probably going to hesitate before you place it in your shopping cart....
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Finding Your Brand’s True Social Media Voice
If you’re looking for a funny Twitter account to follow I suggest Denny’s Diner. Yes, Denny’s. The self-dubbed “America’s Diner” decided to stray away from the typical corporate restaurant social media...
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4 Tips to Create a Relatable Brand
With the evolution of social media, brands are having to take on more human characteristics to showcase their personality. A brand’s identity is the combination of all the communication touchpoints...
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Why Customized Marketing is Important to Millennials
For the recent stop of the Mad Decent Block Party (a musical festival that travels the US and Canada), Budlight created 200,000 individualized festival cans. The festival cans will continue to be...
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Best Emerging Apps for Event Marketing
In 2015, your event marketing will not be successful without a digital component. The digital aspect can come alive in the form of a branded hashtag where consumers can post pictures, allowing...
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How Your Business Can Benefit from the Pokemon Go Craze
Pokémon Go is a mobile app created by Nintendo and The Pokémon Company that was released on July 1, 2016 in the US. You already knew that I’m sure. How could you not? It is the number one app in the...
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